The new motto, “Love Life,” is the idea of Oakland resident Donald Lacy. He established the LoveLife Foundation after his daughter was shot and killed outside Oakland’s McClymond’s High School in 1997.
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At Tuesday night’s meeting, he told KCBS the motto is not just about honoring his daughter.
“I’m hoping that it will mean that people will think that Oakland cares about life, that we care about the violence happening in our city,” Lacy said.
The two word mantra will now be added to the “Welcome to Oakland” signs that greet visitors entering the city.
It’s estimated that it will cost around $21,000 to install the new signs.