The project was spearheaded by District 10 Supervisor Malia Cohen, who issued a statement explaining the reasoning behind the painting:
“The intention of painting the flagpoles is to create a unifying cultural marker for the Bayview, in the same vein as the Italian flags painted on poles in North Beach, the designation of Calle 24 in the Mission and the bilingual street signs and gates upon entering Chinatown.With Black History Month around the corner, many neighbors were pleased to see the tribute to African-Americans' community legacy. Several early risers in the community took photos of the poles being painted, expressing their gratitude.
This is about branding the Bayview neighborhood to honor and pay respect to the decades of contributions that African-Americans have made to the southeast neighborhood and to the city. It’s also beautification for the streetscape.”