Wednesday, October 24, 2012

Muhammida El Muhajir: Hip Hop the New World Order


Hip Hop: The New World Order
a documentary by Muhammida El Muhajir

Hip Hop:
The New World Order - Trailer
Hip Hop: The New World Order - Trailer


Hip Hop: The New World Order affirms Hip Hop culture as a powerful vehicle for self-expression by youth around the world, empowering them in the areas of education, economics, politics, entertainment, and new media. The project embarks on the groundbreaking mission to unearth the practice and business of Hip Hop culture worldwide. Simply put, the film gives a global perspective to a music and culture so often vilified in the media. 

What began as a small project over 10 years ago in Japan has mushroomed into a rare archive and video survey of pioneering artists and communities in eight countries around the Hip Hop world during the turn of the 21st century. The gritty footage shot on digital video uncovers everything from Japanese hip hop fans who spend up to a thousand dollars to chemically transform their hair into dreadlocks, Cuban raperos spitting rhymes in Spanish with the exception of a few English curses and young South Africans who used hip hop as battle music during the final days of apartheid resistance.
US Hip Hop heavyweights Method Man, Questlove (The Roots), anddead prez lend their insight and experience with Hip Hop across the waters while international pioneers including Zeebra (Japan), DJ Vadim (UK), Roots Manuva (UK), Ferris MC (Germany), Oxmo Puccino (France), and Marcelo D2 (Brazil) provide unprecedented history and access to global hip hop insights.
About the Filmmaker
Muhammida El Muhajir is a diverse visionary filmmaker and entrepreneur. She has studied traveled and worked extensively throughout Europe, Africa, Asia, Latin America, and The Caribbean. She holds a Bachelor of Science in Microbiology from Howard University and pursed graduate studies in International Relations at the University of Ghana.
Muhammida honed her talent and network in media and entertainment as a casting director, talent manager, positions at the William Morris agency and as entertainment marketing manager at Nike, Inc. spearheading innovative projects with artists such as Outkast, Alicia Keys, Mos Def, and Wyclef. She serves as creative director and producer at Sun in Leo, Inc., an international creative marketing agency that develops strategies for brands such as Gatorade, K-Swiss, Diesel, and Volkswagen. She currently lives and works in Brooklyn, New York.

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