BLACK IS BACK: The Incredible Story Behind the Relaunch of the First Parenting Magazine for Black Parents
"Recently, Janice and I have been saying, 'If we had had the resources we have today, the magazine would still be on newsstands,'" said Marta Sánchez, the magazine's co-founder and managing editor. Celeste agreed, "Today we have more connections, contacts and access to social media that can get the word out." Sánchez recalled, "This publication was our baby, we saw it walk, then run. At that time, we had just enough money to fail. We financed the venture with our money and donations from family and friends, but what we really needed was a million-dollar budget. We were like two fleas holding on to a bucking bull!"
Celeste and Sánchez have a big plan. The digital launch comes first with a crowdfunding campaign for research and development for print issues, which will launch in 2018. "Print is evolving," said Celeste. "It's definitely not dead. We have to cater to the needs of different readers, those who prefer digital and those who want to feel the quality of paper in their hands."
On the website, there is something for everyone. There are columns for single moms to grandparents. "We are the voice of Black families," said Celeste, "Our magazine advocates for parents—all caregivers—and children. The magazine is just the start of much more to come."
For updates, sign-up on Successful Black Parenting's website atSuccessfulBlackParenting.com. The crowdfunding campaign is set to raise $20k for research and development. A second phase to raise $2m in venture capital is for the print publication. To contribute, visit Indiegogo.com or (http://bit.ly/SBPIndiegogo)
Contact: Janice Celeste
SOURCE: Successful Black Parenting
NAPLES, Fla., June 21, 2016 /PRNewswire/ --